JBCM Media Production


Animation can bring numerous benefits to both business and education. In the business world, animation can be used for marketing and advertising purposes, helping to convey complex information in a visually engaging and memorable way.

Character and whiteboard animation  can be used for training and onboarding new employees, as well as for creating presentations and reports.

In the education sector, animation can be used to make learning more interactive and interesting for students, helping to visualize complex concepts and making abstract ideas more concrete. 

Character and Whiteboard Animation

Character animation uses custom characters to explain concepts in a relatable and engaging way. By using characters that viewers can identify with, the video can create an emotional connection and make the concepts being explained more memorable.

Whiteboard animation is a type of animated video that uses hand-drawn images and text on a white background to explain concepts in a simple and engaging way. The process of seeing the images and text being drawn and erased on the whiteboard creates a visual and memorable experience for the viewer.

JBCM Media Production uses both character and whiteboard animation.

Benefits of Animation for Business

  1. Improved Communication: Animation can help businesses to communicate their ideas and messages in a more engaging and memorable way. 

  2. Increased Brand Awareness: Animated videos help to increase brand recognition and awareness by using visual storytelling to create an emotional connection with the audience.

  3. Cost-Effective: Animation can be a cost-effective way to create high-quality videos that can be used for a variety of purposes, such as marketing, training, and presentations. 

  4. Increased Reach: Animated videos can be translated into different languages, making them accessible to global audiences.

  5. Better Conversion Rates: Animated videos can help to create a more engaging and personalized experience for customers, leading to increased sales and customer loyalty.

Animation for Your Business

Animations can help businesses to explain their products in a visually engaging and memorable way. By creating an animated video that showcases the product’s features and benefits, businesses can make it easier for customers to understand and remember what the product does and how it works. Animations can also be used to demonstrate the product in action, showing customers how it can be used in real-world situations and further increasing their interest and engagement.

Benefits of Animation for Education

  1. Increased Engagement: Animation can help to make learning more interactive and engaging for students, especially for abstract or complex concepts that can be difficult to visualize. 
  2. Improved Retention: Helps students to remember information better by creating strong visual memories. 
  3. Accessibility: Create learning materials for students with different learning styles or disabilities. They can be easily translated into different languages.
  4. Cost-Effective: They can be used to create a wide range of educational resources, from instructional videos and interactive quizzes to virtual field trips and digital textbooks. 

Animation to Educate

Animations can be a valuable tool for institutions with recurring training and internal education needs. By creating animated videos, institutions can deliver training materials in a standardized and consistent way, ensuring that all employees receive the same information. Animations can also be used to make training more engaging and interactive, helping to increase employee engagement and retention of key information. Animations can be easily updated and modified to reflect changes to policies or procedures.

We help you through the Process

Just getting started with an animation project can be a little daunting. However, we’re here for you. We’ll lead you through the process from concept, to storyboarding, and through the editing and final refinements. All the while your vision and creativity will shine through!